Follow-up Emails in Mailerfind

What are follow-up emails?

Follow-up emails are automatic messages sent to your contacts when they haven’t replied to the first email you sent.

They are a key part of any prospecting strategy because many times the first email gets lost, isn’t read, or is simply overlooked. With one or two well-written reminders, response rates usually increase significantly.

What are they for?

👉 Increase visibility of your message

👉 Boost response rates without extra manual work

👉 Help you close more leads, because sometimes it just takes a little persistence (done right)

How to create a follow-up email in Mailerfind

🟣 Go to the Emails section

🟣 Create a new email

🟣 Tick the box: “This is a follow-up email”

🟣 Write your email content

🟣 Select the email you want to follow up on and choose the follow-up mode

What do these options mean when setting up a follow-up email?

In email campaigns, not all contacts open or interact with your first message. To avoid losing those opportunities, you can set up a follow-up email, like the one shown in the example.

Here’s what each option means:

✉️ Email to follow up (main email)

Select the original email (the first one you sent). The system will use it as the basis to determine who should receive the follow-up.

🔍 Follow-up mode

Two ways to segment your audience:

🔹 “Recipients who did not open the main email”

Perfect for trying again with a different subject line or angle. Maybe they were busy or just not drawn in by the first subject.

🔹 “Recipients who opened but did not click the main email”

These people saw your email but didn’t take action. Here, you can try a clearer call-to-action or add an incentive.

🟣 Ready to ship

Examples of follow-up emails

📩 1. For those who did NOT open the main email

Subject: Did you see the email I sent you?

Body:

Hi,

I sent you an email a few days ago, but just in case you didn’t see it, here it is again.

I think it might interest you and I’d love to hear your thoughts.

Happy to chat anytime

Best regards,

[Your Name]

🖱️ 2. For those who DID open the email but DID NOT click

Subject: Would what I proposed work for you?

Body:

Hi,

I noticed you opened my previous email, so I wanted to know if what I suggested worked for you.

I believe it could bring you great value and save you a lot of time if applied properly.

If you’d like more details, I’d be happy to explain how you could get the most out of it.

Shall we take a look together?

Best regards,

[Your Name]

💡 These messages work because they don’t pressure, but they re-engage the contact with a single clear goal per email.

If you still have questions after reading, contact us at support@mailerfind.com 💻

Updated on: 18/09/2025