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# Remove a prospect from a campaign

Unsubscribing a prospect from a campaign allows you to prevent them from receiving further emails, whether because they are not interested, have requested it, or you want to maintain a clean and high-quality database.



Properly managing unsubscribes is also key to maintaining good deliverability and following data protection best practices.



### When should you unsubscribe a prospect?


Some common cases:



* The prospect has requested to stop receiving emails  
* They do not fit your target audience  
* They have shown no interest (no opens or replies)  
* You want to avoid overwhelming unqualified contacts  


Removing these contacts improves your campaign performance and reduces the risk of being marked as spam.



### How to unsubscribe a prospect step by step

### 

1. Access the campaign  
   Go to the campaigns section and select the campaign where the prospect is located.  
![](https://storage.crisp.chat/users/helpdesk/website/-/7/9/0/d/790d24eabe0d6400/image_1pbc55j.png)

2. Find the prospect  
   Use the search bar or browse the contact list until you find them.  
![](https://storage.crisp.chat/users/helpdesk/website/-/7/9/0/d/790d24eabe0d6400/image_1bersre.png)

3. Open their profile  
   Click on the prospect to view their details and then click on **"Edit prospect"**.  
![](https://storage.crisp.chat/users/helpdesk/website/-/7/9/0/d/790d24eabe0d6400/image_5kfbfh.png)

4. Unsubscribe  
   Click on the **“Do not contact”** option.  
![](https://storage.crisp.chat/users/helpdesk/website/-/7/9/0/d/790d24eabe0d6400/image_k2i3fn.png)

5. Save changes  
   Click the **“Save changes”** button to confirm.



### What happens when you unsubscribe a prospect

### 

* They will no longer receive emails from that campaign  
* They are automatically excluded from future sends  
* They remain in your database (not deleted)  
* They may still appear in historical metrics  



### Difference between unsubscribing and deleting


It’s important not to confuse these concepts:



* **Unsubscribe**: the contact remains in your database but will permanently stop receiving emails.  
* **Delete**: the contact is completely removed. If you extract them again in the future (for example, in another scraping), the system will treat them as a new contact, so you might include them in campaigns again and send emails without realizing it.


In most cases, unsubscribing is the recommended option.



### Best practices

### 

* Always include an unsubscribe link in your emails  
* Respect unsubscribe requests immediately  
* Keep your list clean of inactive contacts  
* Prioritize lead quality over quantity  


This is not just a technical matter—it directly impacts your sender reputation and the deliverability of your campaigns.