Remove a prospect from a campaign
Unsubscribing a prospect from a campaign allows you to prevent them from receiving further emails, whether because they are not interested, have requested it, or you want to maintain a clean and high-quality database.
Properly managing unsubscribes is also key to maintaining good deliverability and following data protection best practices.
When should you unsubscribe a prospect?
Some common cases:
- The prospect has requested to stop receiving emails
- They do not fit your target audience
- They have shown no interest (no opens or replies)
- You want to avoid overwhelming unqualified contacts
Removing these contacts improves your campaign performance and reduces the risk of being marked as spam.
How to unsubscribe a prospect step by step
- Access the campaign
Go to the campaigns section and select the campaign where the prospect is located.
- Find the prospect
Use the search bar or browse the contact list until you find them.
- Open their profile
Click on the prospect to view their details and then click on "Edit prospect".
- Unsubscribe
Click on the “Do not contact” option.
- Save changes
Click the “Save changes” button to confirm.
What happens when you unsubscribe a prospect
- They will no longer receive emails from that campaign
- They are automatically excluded from future sends
- They remain in your database (not deleted)
- They may still appear in historical metrics
Difference between unsubscribing and deleting
It’s important not to confuse these concepts:
- Unsubscribe: the contact remains in your database but will permanently stop receiving emails.
- Delete: the contact is completely removed. If you extract them again in the future (for example, in another scraping), the system will treat them as a new contact, so you might include them in campaigns again and send emails without realizing it.
In most cases, unsubscribing is the recommended option.
Best practices
- Always include an unsubscribe link in your emails
- Respect unsubscribe requests immediately
- Keep your list clean of inactive contacts
- Prioritize lead quality over quantity
This is not just a technical matter—it directly impacts your sender reputation and the deliverability of your campaigns.
Updated on: 23/04/2026
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