How to Find Instagram Accounts to Prospect Potential Clients: Practical Tips
Want to boost your business and find potential customers on Instagram thanks to Mailerfind? Here are some practical tips to find those accounts that will help you reach your ideal audience. Let's get started!
Identify your ideal customer 🙋♂️: It is crucial to be clear about who your ideal customers are. Here is an article where we teach you how to identify them. For example, if you have a kitchenware store, you want to target people interested in cooking or culinary items. The next step will be to ask yourself: what Instagram accounts would these people follow? Perhaps famous chefs, profiles that share recipes, kitchenware stores, etc.
Search on Google: Search for terms like "best kitchen Instagram accounts in Spain", "gastronomic influencers" or "kitchenware stores". You can also go further and search for events or fairs in your sector. For example, "gastronomy events". In the footer of these event websites, it is common to find links to social networks, including Instagram.
Use the suggestions: Here comes our favorite trick ⭐ Once you have found a relevant account, take a look at the Instagram suggestions to find many more. Where are these suggestions? Easy, enter the profile, click on the icon you will see in the following image and Instagram will be in charge of recommending similar accounts. Keep in mind that the suggestions option is only available in the mobile version of Instagram and not on the computer.
Check out your competitors: Sometimes, the best Instagram accounts to prospect are right next door. Look for your competitors and find their Instagram profiles. There you will find their customers (who can become your future customers 😉)! They are not only people with an interest in your niche but also with a purchase intention.
Explore hashtags: Hashtags are like magic windows that take you to a world of relevant content in your sector. Want to find kitchen accounts? Search for hashtags like #cooking, #recipes, #foodie. That's where you'll find your culinary tribe, as well as Instagram accounts that publish content in this niche.
Select accounts with a good level of engagement: Here's another trick: don't get carried away only by the number of followers. Look for accounts with a good level of engagement, that is, an interesting number of interactions in their publications (likes, comments, views...). An account with 100,000 followers but with very few interactions could indicate that the majority of its followers are bots or that the quality of its audience is low.
We hope these tips have been a great help to you in discovering valuable Instagram accounts. If you can't find any and want us to lend you a hand, write to support@mailerfind.com and we will be happy to advise you.
There are endless opportunities waiting to be discovered on Instagram. With a little research, you will find accounts that will help you reach your business goals. Go ahead! 🚀
Identify your ideal customer 🙋♂️: It is crucial to be clear about who your ideal customers are. Here is an article where we teach you how to identify them. For example, if you have a kitchenware store, you want to target people interested in cooking or culinary items. The next step will be to ask yourself: what Instagram accounts would these people follow? Perhaps famous chefs, profiles that share recipes, kitchenware stores, etc.
Search on Google: Search for terms like "best kitchen Instagram accounts in Spain", "gastronomic influencers" or "kitchenware stores". You can also go further and search for events or fairs in your sector. For example, "gastronomy events". In the footer of these event websites, it is common to find links to social networks, including Instagram.
Use the suggestions: Here comes our favorite trick ⭐ Once you have found a relevant account, take a look at the Instagram suggestions to find many more. Where are these suggestions? Easy, enter the profile, click on the icon you will see in the following image and Instagram will be in charge of recommending similar accounts. Keep in mind that the suggestions option is only available in the mobile version of Instagram and not on the computer.
Check out your competitors: Sometimes, the best Instagram accounts to prospect are right next door. Look for your competitors and find their Instagram profiles. There you will find their customers (who can become your future customers 😉)! They are not only people with an interest in your niche but also with a purchase intention.
Explore hashtags: Hashtags are like magic windows that take you to a world of relevant content in your sector. Want to find kitchen accounts? Search for hashtags like #cooking, #recipes, #foodie. That's where you'll find your culinary tribe, as well as Instagram accounts that publish content in this niche.
Select accounts with a good level of engagement: Here's another trick: don't get carried away only by the number of followers. Look for accounts with a good level of engagement, that is, an interesting number of interactions in their publications (likes, comments, views...). An account with 100,000 followers but with very few interactions could indicate that the majority of its followers are bots or that the quality of its audience is low.
We hope these tips have been a great help to you in discovering valuable Instagram accounts. If you can't find any and want us to lend you a hand, write to support@mailerfind.com and we will be happy to advise you.
There are endless opportunities waiting to be discovered on Instagram. With a little research, you will find accounts that will help you reach your business goals. Go ahead! 🚀
Updated on: 08/04/2025
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